#GWC15 Agenda for the Second Day of Conferences

09:40 – 10:00 “Gamification and the Future: Challenges for the Next Wave of Engagement and Behavioral Engineering” Gabe Zichermann (Gamification Co. & Dopamine Inc.) http://dopa.mn/ Handcrafting gamified experiences around your brand’s DNA by @gzicherm at #GWC15 @OnSeriousGames
10:00 – 10:20 “Unleashing the potential of Gamification and IoT” Carlos Martín (Comarch) http://bit.ly/1Facy9z Unifying 2 global trends #IoT and #Gamification @CMartinGarcia #GWC15 @Comarch_CRM @OnSeriousGames
10:20 – 10:40 “The Santander Way: Güin Güin” Arantxa Jiménez (Banco Santander) How #Banking can also benefit from #Gamification @bancosantander #GWC15 @OnSeriousGames
11:30 – 11:50 “Maturity in Gamification: a Shift to Intrinsic White Hat Designs” Yu-kai Chou (The Octalysis Group) http://bit.ly/1ljqOu3 Use #Octalysis Framework to design motivating experiences that bring out the 8 Core Drives @yukaichou at #GWC15 @OnSeriousGames
11:50 – 12:10 “Beyond transactional loyalty, towards Segment of One – Gamified Loyalty” Atul Gupta (eMee, a Persistent System Company) http://bit.ly/20MHQB8 Offering gamification solutions coupled with advanced big data analytics @eMee_Insights #GWC15 @OnSeriousGames
12:10 – 12:30 “Facts & Statistics about using a Trivia Game for Corporate Learning” Jaume Juan (Compettia) http://bit.ly/1SjuiXN Let’s bring the competitive gene into companies by @JaumeJuan at #GWC15 @Compettia @OnSeriousGames
12:30 – 12:50 “Gamification project success and failures from my PhD research” Marigo Raftopoulos (Strategic Games Lab) http://bit.ly/1NrBGMZ Business is child’s play for @marigo & Strategic Games Lab #GWC15 @OnSeriousGames
12:50 – 13:10 “Beyond: The Mapfre Game” José Manuel Martínez (Mapfre) http://bit.ly/1PCJnVd The #Gamification experience in a big company by Jose Manuel Martinez@fmapfre #GWC15 @OnSeriousGames
13:10 – 13:30 “Pernod Ricard: Be The Best Manager!” Melanie de la Vega & Lide Aguirrezabalaga (Pernod Ricard) http://bit.ly/1OzQ20o #Management & #Gamification with @MelaniedelaVega & @lliiddeee #GWC15 @OnSeriousGames
15:30 – 16:10 “Level Up Your Gamification to Solve Big Business Problems” Michael Wu (Lithium) http://bit.ly/1IaGlDx Join the conversation with your customers using #Gamification by @mich8elwu at #GWC15 @OnSeriousGames
16:10 – 16:30 “Using Serious Play to Understand Complex Business Theories” Alexis Barnekow (Green Hat People) http://bit.ly/1RP4jrg Improve your internal communication using #Gamification by Alexis Barnekow at #GWC15 @greenhatpeople @OnSeriousGames
16:30 – 16:50 “Aegon Speeljetoekomst: How to Engage Customers with your Brand” Esther Oostrom (Aegon) aegon.nl How to Engage Customers with your Brand by @EstherOostrom at #GWC15 @OnSeriousGames
16:50 – 17:10 “Gamification – Jack of all trades?” Roman Rackwitz (EngagingLab) engaginglab.com Engaging customer & employees using #Gamification by @engaginglab at #GWC15 @OnSeriousGames
18:00 – 18:20 “A Story of Loyalty” Andrzej Marczewski (Capgemini) http://bit.ly/1I6loYJ A Story of Loyalty by @daverage at #GWC15 @OnSeriousGames
18:20 – 18:40 “Revolutionize Teamwork with Gamification” Mercè Mulet (Atta Community) http://bit.ly/1OERNww Revolutionize Teamwork with Gamification by @muletmerce at #GWC15 @OnSeriousGames
18:40 – 19:00 “High Growth Potential Companies” Alberto Tornero (PwC) www.pwc.es High Growth Potential Companies by Alberto Tornero at #GWC15 @PwC_Spain @OnSeriousGames
19:00 – 19:20 “Evoke: A Crash Course in Changing the World” Pau Puig (The World Bank) worldbank.org Evoke: A Crash Course in Changing the World by Pau Puig & @WorldBank at #GWC15 @OnSeriousGames

About Belén Gómez

Graduate in Communications, Movie Direction and finishing a degree in English Language and Literature, her multidisciplinary career includes TV and movie direction, script-writing, video games localization, game design, international project management and multi-platform video game production. Curious about everything, she divides her time between onseriousgames.com, Serious Games projects, any Assassin’s Creed title and her Mandarin Chinese lessons.

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