Achievement Unlocked! Gamification Best Practices – Melinda Jacobs (Subatomic)

CONFERENCE IN A TWEET: 4 keys to success in #Gamification? Goal, Design, Structure & Narrative @subatomicnl & @melindajacobs at #GWC15 @OnSeriousGames

‘Gamification doesn’t exist!’ exclaims Melinda Jacobs ‘There is no such a thing as a Gamification practice; Gamification is just an observation. We observe Games and find that they engage users in an amazing way and thus the idea shifts to other markets. But why do games work and engage?

Games are designed through the practice of Game Design thinking every single aspect of the experience, all the way! But if you think about Gamification as a magical tool that will boost your profits and users’ engagement, you will be dissapointed.

Just because something increases engagement doesn’t mean that it will be good for your company. Think first why you want to engage someone, what do you want the user to be: ambassadors of your brand? Loyal customers? That should be the core of your Gamification design and not just including PBLs (Points, Badges and Leaderboards).

Think about the structure of your tool. Companies cannot just release a Gamification platform without a goal, a thoughtful design, a solid structure and a narrative. Nail these three and you will be able to achieve anything you plan for your company.

About Belén Gómez

Graduate in Communications, Movie Direction and finishing a degree in English Language and Literature, her multidisciplinary career includes TV and movie direction, script-writing, video games localization, game design, international project management and multi-platform video game production. Curious about everything, she divides her time between, Serious Games projects, any Assassin’s Creed title and her Mandarin Chinese lessons.

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