Tag Archives: branding

The Dancing Traffic Light: Gamifying waiting

In July 2014, Lisbon woke up to find a new guy in town: a dancer trapped inside the traffic lights. Like us, the little red guy inside the traffic light hates to wait. Imagine you are that figure. Always standing. Always alerting others to wait. Always receiving stern looks from the passerbies, forcing them to stop. He was sad. And ... Read More »